Top 14 Global Platforms for Bloggers and Influencers

In today's era of social media boom, millions of people around the world spend most of their time on social media platforms. As a result there are lot of advances made in social media marketing. Also brands are proactively looking for people who can ensure maximum engagement.

Today 1 out of every 10th person I meet is a blogger or social media influencer.

Every week I connect with at least 20 new social media influencers and bloggers.

With everyone desperate to cash in on the social media boom, here I present to you the top 14 platforms from my experience of 5 years which are highly recommended for a newbie.

1.     Klout

Klout is one of the most popular app for measuring the online social influence of a social media influencer. A Klout score is been used to determine the influence which ranges from 1 to 100, the more the merrier.
Klout Perks are one of the best campaigns where company or brand offers free services or products to Klout users according to their scores and locations.

Till now more than 10 million perks have been offered over 2000 campaigns.

2.     Indiblogger
The biggest blogging community of India, Indiblogger, also stands at no 2 when it comes to brand collaboration and campaigns.
With more than 40k bloggers & influencers under it’s umbrella, it provides one of the best platform for the brands to connect with bloggers and vice versa.
It is also famous for it’s Indi-meets , IndiRank, IndiOne and a new concept they have recently started known as Indi-Startup
They also conduct their own awards where the best Indian bloggers in different categories all over the world are been rewarded .
Payment is in the form of Gift Vouchers, cash, samples and goodies.

3.     TapInfluenceTapInfluence allows brands to identify influencers who have registered on their platform as per their requirements and geological location.
The unique feature about TapInfluence is an influencer can’t register for any campaign as they are not visible on the site. He is notified via mail if he is gets selected for any of them.
Payment is done through PayPal and compensation in on the higher side.

4.     Sverve

Sverve provides a great platform to bloggers and influencers for paid reviews posts and campaigns.
Unique thing about Sverve is it has divided the opportunities into 4 parts -:
A. Sponsored content – All reviews and paid posts come under this category

B. Youtube Promotion – As the new suggests all video campaigns comes under this category.
C. Sweepstake Promotion – All pinterest campaigns are tagged under it.

D. Targeted Tweets – Lastly the category for all twitter campaigns.
Recently Sverve was acquired by Bloglovin and is renamed as Activate.BloglovinPayment is done through PayPal and the compensations are great.
It mainly operates in USA.

5.     BlogaddaFifth on the list is the most feel at home platform for bloggers & influencers, Blogadda. There are lot of campaigns, meets, activities and programs round the year, the famous one being the book & product review programs.
Recently they have also come with a new program, Bloggers to Authors, where they will guide and help you to get your first book published.

Payment is in the form of Gift Vouchers, cash, samples and goodies.

6.     Blogmint
To start with Blogmint was recently awarded the best startup of the year award by Dataquest. In India, Blogmint enjoys the third spot as influencer’s paradise. With over 10k influencers spread over 3 countries, India, Singapore and Indonesia, it is a great platform for brand collaboration and campaigns across most of the renowned social media platforms.
Unique concept of Blogmint is the Work Order. You can negotiate the amount you will charge for a campaign and if the brand accepts your proposal, a work order is prepared where campaign dates and requirements are mentioned. I just love this concept of having a work order, quite creative idea.
Payment is in the form of Cash and goodies.

7.     Blogmeetsbrand
Blogmeetsbrand is yet another renowned platform for brand collaboration and campaigns. Influencers register for the campaigns and get notified via mail if they are shortlisted by the brands.
Payment is done via PayPal and remuneration is very good.
It also mainly operates in USA.

8.     Fango.me
Fango.me is the best platform to promote apps.
Influencers are paid for the no of installs that happen through their unique link.
Payout goes as high as $2 for one install and successful run of the app.
An influencer can share his/her unique link across all major social media platforms and the best part is he/she can be situated in any part of the world to be part of the campaign.
Some of the top campaigns are -:
Mobile Strike
Vikings : War of Clans

9. Splashscore
Splashscore rewards influencers with gift cards of Amazon, Starbucks, AMC and VISA for successfully performing various activities listed on the site.

10. Boostinsider
Boostinsider also works like Fango.me.
When an influencer participates in a campaign he/she is paid according to the no of installs, signups or clicks which happens via their unique link.
As per the stats on the site it has max no of influencers, 100k+, among all the platforms,

11. NeoReach
On similar lines as Boostinsider and Fango.me , NeoReach also has campaigns where influencers are paid for installs and clicks that happens via their unique links.
One bad thing about NeoReach is you have to wait after the singup to get yourself registered, as the team says that they have hundreds of singup each day which keeps them busy.
As per the info on the site, over $3 M dollars have been raised by the company.
NeoReach is an unexplored place to me as I am still in the registration queue.

12. Readypulse
Readypulse is no 1 platform for influencers who are related to fitness and health world.
Perks include visa gifts cards and other opportunities.

13. Speaker
Speaker is a platform which hosts only twitter and instagram campaigns.
Once you register you have to wait to be selected for a campaign, as I am doing still after a week.
If you are selected , you will be asked to submit a tweet or pic for the campaign, depending upon the type of campaign and once moderated, it will be published when the campaign is live.

14. Fromote

       Fromote is yet another Indian influencer platform which is slowly making it’s way among in the influencer marketing industry.
An influencer has to promote stuff on various social media platforms and depending upon the amount of engagements and installs (for apps), he is being paid.
One unpleasant thing about Fromote is the threshold amount to withdraw, which is $30, certainly on the higher side as compared to other platforms.
The strange thing is no such minimum amount to withdraw is mentioned on the site and this $30 is quoted by fromote executives.Also there is place to enter your PayPal information to withdraw money as present on most of the influencer marketing platform.

Top 5 platforms to identify Influencers for your brand - A review

You think you are a renowned social influencer who rocks the world when it comes to twitter and facebook. You have a charismatic personality on social media and tons of followers who follow your advice religiously , then here are the 5 most well-known social media influence measurement tools which will tell you how true it is.

1. Klout
    It it the pioneer of the social media influence measurement industry.
    The first company to come up with a measurement algorithm and assign a number to the people
    based on their social influence.
    The number ranges between 0 to 100, the more the better. It displays everything in form of
    presentable charts which let you know which strategies worked for you and which didn't, though
    it doesn't provide a concrete advice why your strategy failed and what should be done to rectify it.
    Klout score is the most widely accepted score across the social media influence industry.
    It is a free tool.
    Sign Up for Klout here.

2. Kred
    Unlike to Klout , Kred not only measures influence but also the outreach.
    The influence score is measured between 0 to 1000.
    Most amazing thing about Kred is the transparency they maintain while determining the
    engagement of a person on social media platforms. A person can easily understand why he
    got a particular score and how can he improve it.
    The only not so good thing about Kred is there is lot of information upfront, a bit cluttered to
    understand. It is a free tool.
    Sign Up for Kred Here.





3. Traackr
    Among all the social media influence measurement tools available in the market Traackr
    intrigues me the most.
    It combines 3 factors or I should say the 3 R's when finding and ranking influencers -
    Reach - What is the scope of each post or tweet, amount of audience covered through it.
    Resonance - The likeliness of the post, how much times is it shared or retweeted.
    Relevance - Content is the king. What different keywords are you using and how relevant they are.

    The USP of Traackr is its emphasis over quality than quantity while calculating the influence of a
    person which is worth considering.
    It is a free tool.
    Sign Up for Traackr here.

4. BuzzSumo  
    Should BuzzSumo be part of your internet marketing arsenal.
    Let's dive into to know more about it.
    You can set up content alerts through BuzzSumo which notifies you when a specific keyword is
    being mentioned, an author has become popular, a link or domain has gone viral.
    You can get notifications for different brands too.
    Apart from content alert you also get content analysis and domain comparison reports.
    Overall its a great tool which helps in cutting through the noise and providing the best
    content and top domains & influencers for a particular keyword we are searching.
    It is a free tool.
    Sign up for BuzzSumo here.

5. Blogmint
    The latest player in the market is blogmint which is one of the best platform for brands to connect
    with influencers and vice versa. I am using it from a long time and I can assure that I am a satisfied
    influencer.
    Being placed among the top influencer marketing platforms, Blogmint has becoming a leading
    influencers community. It has its own algorithm to determine the Blogscore, which is derived
    from a blog's performance, it's global benchmarking and the social influence of the blog owner.
 
    Brands post different campaigns according to their requirements and look for bloggers who are
    willing to be part of the campaign providing them the maximum global reach
    Bloggers accept the offer biding a particular amount for being part of the campaign.

    Once all the bids are done brands check for the Blogscore to determine the popularity of a blogger
    and accordingly invite the blogger to review its product.

    I have been part of many campaigns on Blogmint and had a great time connecting , earning and
    learning something new out of each campaign.
    It is free platform.
    Sign Up for Blogmint here.