Showing posts with label Blogger. Show all posts
Showing posts with label Blogger. Show all posts

Wednesday, September 9, 2015

When two bloggers tie the knot.. Part I (Birth of a Blogger)

Blogosphere is full of charming women. Stunning fashion bloggers making their style statement , beautiful beauty bloggers setting the latest trends, gorgeous travel bloggers taking us around the world, cute food bloggers with their lip smacking dishes and finally those charismatic personal bloggers who can talk on love and relationship like no one else.

As a male blogger I felt it and the same would hold true when a female blogger describes the opposite sex.

My intuition says that you won't feel a need to look out of the blogosphere world to find that Miss right or Mr perfect.

Bloggers are the face of a nation. They can talk on almost every topic, are the favorite of brands and the prime attraction of any event. They are stylish, trendy, popular and of course wealthy..;)
Not to forget the huge list of followers and well wishers who consider their opinions and advices
before buying anything.

When a single blogger is so powerful, imagine what can happen when they form a couple.

Aryan, a software engineer by profession also had a passion for writing from his college days.
He used to write for his college magazine and also used to scribble any random thoughts in his personal diary.

One day while coming back from college he forgot his diary in the college library.
He called Ravi, one of his friend who lived in the college hostel to collect it.
As the diary only had some poems and short stories so he was not afraid of it being read by anyone.

Ravi was on his way to meet his gf Ria, so he took the diary along with him.
Ria always loved the articles written by Aryan in the college magazine and when she came to know
that it was his diary, she couldn't resist herself from reading few pages of it.

"Aryan, I am really sorry as I read few poems and short stories from your diary but believe it when I say that you write superbly and should start a blog soon", Ria gave him her piece of advice.

Upon getting the same compliments and advices from few of his friends, he finally thought of starting a blog which he called "From My Diary" as it was the online counterpart of his offline diary.

After blogging for 3-4  months his Marwari mind came into action and he started searching for options to monetize his blog. He lived in tier -II city where blogging was not taken seriously nor encouraged.
Also it was year 2010 and at that time social media had just started evolving as a blogger's paradise.
Blogging communities, sponsored review programs and social media campaigns were in their baby stage. The most reliable option at that time was Google Adsense which was not a difficult thing to get approved as compared to the current time.

Aryan applied for the same and got his Adsense account active in just a week.
Even after a month he only had a mere $5 in his account which was way below his expectations.

Finally he decided to involve his friends also in his strategy to fool google and make some quick bucks.
A PPT was prepared and presented in front of a group of 10 people who were friends and college mates. Google Adsense , amazon affiliate program and other sites related to PPC (Pay Per Click) world were explained in it.

A decision was taken to divide the amount earned in a ratio of 60 :40.
Each friend had to click the Ads which appeared on his blog in a judicious manner.
Aryan was going to take the bigger slice while 40% was for his friends.

The strategy worked and his blog earned a whopping $50 in the second month from google adsense which was the most important source of revenue.

But things didn't went fine the other month as one of his friend who was from world's dumbest species clicked on all the Ads on his blog every hour of the day.

Soon Aryan got a mail from Google Adsense that his account was disabled because of invalid clicks activity. He tried his best to convince the Adsense people but there policy was, "Once removed you can't become a part of it again".

In those days he also realized that his marwari mind had overpowered his creative soul and made him divert from the actual cause of starting a blog.
Finally he got back on the right track and it was a great time to be there as he also got a job in Mumbai, the city of dreams.

Aryan was excited as most of the bloggers he followed were from Mumbai and also it was the top blogging hub of India.

It was now time for him to connect to other bloggers, learn from them and excel as a blogger.
But with that, time had a lot in store for him which he was unaware of !!!!!


To be Continued in Part II (A lot can happen in a blogger's meet)

Sunday, September 6, 2015

Top 5 platforms to identify Influencers for your brand - A review

You think you are a renowned social influencer who rocks the world when it comes to twitter and facebook. You have a charismatic personality on social media and tons of followers who follow your advice religiously , then here are the 5 most well-known social media influence measurement tools which will tell you how true it is.

1. Klout
    It it the pioneer of the social media influence measurement industry.
    The first company to come up with a measurement algorithm and assign a number to the people
    based on their social influence.
    The number ranges between 0 to 100, the more the better. It displays everything in form of
    presentable charts which let you know which strategies worked for you and which didn't, though
    it doesn't provide a concrete advice why your strategy failed and what should be done to rectify it.
    Klout score is the most widely accepted score across the social media influence industry.
    It is a free tool.
    Sign Up for Klout here.





2. Kred
   
Unlike to Klout , Kred not only measures influence but also the outreach.
    The influence score is measured between 0 to 1000.
    Most amazing thing about Kred is the transparency they maintain while determining the
    engagement of a person on social media platforms. A person can easily understand why he
    got a particular score and how can he improve it.
    The only not so good thing about Kred is there is lot of information upfront, a bit cluttered to
    understand. It is a free tool.
    Sign Up for Kred Here.





3. Traackr
    Among all the social media influence measurement tools available in the market Traackr
    intrigues me the most.
    It combines 3 factors or I should say the 3 R's when finding and ranking influencers -
    Reach - What is the scope of each post or tweet, amount of audience covered through it.
    Resonance - The likeliness of the post, how much times is it shared or retweeted.
    Relevance - Content is the king. What different keywords are you using and how relevant they are.

    The USP of Traackr is its emphasis over quality than quantity while calculating the influence of a
    person which is worth considering.
    It is a free tool.
    Sign Up for Traackr here.





4. BuzzSumo  
    Should BuzzSumo be part of your internet marketing arsenal.
    Let's dive into to know more about it.
    You can set up content alerts through BuzzSumo which notifies you when a specific keyword is
    being mentioned, an author has become popular, a link or domain has gone viral.
    You can get notifications for different brands too.
    Apart from content alert you also get content analysis and domain comparison reports.
    Overall its a great tool which helps in cutting through the noise and providing the best
    content and top domains & influencers for a particular keyword we are searching.
    It is a free tool.
    Sign up for BuzzSumo here.






5. Blogmint
   
The latest player in the market is blogmint which is one of the best platform for brands to connect
    with influencers and vice versa. I am using it from a long time and I can assure that I am a satisfied
    influencer.
    Being placed among the top influencer marketing platforms, Blogmint has becoming a leading
    influencers community. It has its own algorithm to determine the Blogscore, which is derived
    from a blog's performance, it's global benchmarking and the social influence of the blog owner.
 
    Brands post different campaigns according to their requirements and look for bloggers who are
    willing to be part of the campaign providing them the maximum global reach
    Bloggers accept the offer biding a particular amount for being part of the campaign.

    Once all the bids are done brands check for the Blogscore to determine the popularity of a blogger
    and accordingly invite the blogger to review its product.

    I have been part of many campaigns on Blogmint and had a great time connecting , earning and
    learning something new out of each campaign.
    It is free platform.
    Sign Up for Blogmint here.