Showing posts with label Surge 2016. Show all posts
Showing posts with label Surge 2016. Show all posts

Sunday, April 10, 2016

BlueCube Network launches Flipmetric at Surge 2016

Here we present to you another great startup which got into limelight in Surge 2016 , India’s biggest tech conference ever. Let's explore their awesome product FlipMetric which was launched during Surge.

Read my post about Surge

About BlueCube Network 
BlueCubeNetwork, a Jaipur Based Digital Media Marketing Start Up registered its presence at the biggest Start Up event held in India in the year 2016. It was for the first time that the Web Summit team had organized its conference in India and Surge 2016 marked a new revolution for the Startup Ecosystem in the country. As per the Web Summit CEO, Paddy Cosgrave, Surge turned out to be a huge success.
BlueCube Network, a 2012 established Digital Media Marketing Agency represented itself at the event as the Exhibitors and launched their product- FlipMetric at the elite platform. It was nothing less than an achievement for the start up to conduct a product Launch at the prestigious event. The event reportedly attracted over 5000 attendees from 72 countries. The same helped up the company for its product launch as well. The event was attended by 4 of its members including the CEO and the COO.

Let’s know Flipmetric
FlipMetric, a SaaS based product that is on its way to change the business analytics by streamlining complex data analysis & conception, providing an unprecedented power to firms with effective business intelligence processes. As reported by its representatives, they believe that Companies, in today’s times are still dependent on the intuitions and end up taking gut driven decisions. It is important that the performance tracking and final decisions are taken on the basis of real time data and analytics so as to get more effective results. FlipMetric assures the same with simplicity.


From Right- Mr Maneesh Sharma (COO), Rahul Jha (Web Developer), Richa Sharma (Head of Operations), Mr. Himanshu Sharma (CEO)

Their Story
On being asked to Mr. Himanshu Sharma, the CEO of the company for how the first thought of having this product came into existence, he quoted a very interesting incident. Here is what he reportedly said-
“Necessity leads to invention and that is exactly what happened with us..!!
So, it all started off with our own experience.
We are running a Digital Marketing Start Up named BlueCube Network. It was a way to learn and enhance the capabilities. Start Ups are meant to be fun & it was! But after a while, with management’s prospect, it became difficult for us to cater up and track the performance criteria based on various essential KPIs. With time, we realized the need of a definite and systematic approach for data driven decisions. We searched and sorted up for the viable solutions from the present options but nothing seemed to work appropriately. Hence, we ended up building a system of our own from the scratch that would keep a track of it all for effective work performance tracking and data driven decision making.
It was later that we realized that it can be scaled up with more features to be inculcated in and offer it to the market space constituting firms who are probably facing the same issues that we did!”

Customer Definition
On further queries on the focus group, it was cleared as the following- “Any professional who has gone digital and wishes to take decisions on analytical driven entities falls under our focus group. We help businesses to keep a constant track of the most important KPIs of your stream, in the most simplified version with no complex data structures involved.”

Connecting with BlueCube Network
With FlipMetric, the company has provided the audience with an online platform for building definite KPI dashboards to assist teams with an active data driven approach for taking effective business decisions. They claim to supervise the growth of the KPI driven entities in order to keep teams organized, practical & concrete in their approach. With a commitment to provide its consumers with an access to all the relevant figures wherever required with better visual insights, BlueCube Network has it all. FlipMetric being in private Beta version for now, one may register himself at the given URL Below.

The response at Surge was beyond their expectations and landed up boosting their desire to add on more innovation and creativity to the given product.

Product Website:       https://www.flipmetric.com/
Company’s Webiste: http://www.bluecubenetwork.com/

For more info, feel free to connect with-

Mr. Himanshu Sharma
COO, BlueCube Network
Contact Number: 9784212868

Mr. Maneesh Sharma
COO, BlueCube Network
Contact Number: 9024699512

Ms. Richa Sharma
Head of Operations, BlueCube Network
Contact Number: 8302691549



Tuesday, March 1, 2016

Insights on the biggest tech conference of India : Surge 2016

Surge – Intro
The biggest tech conference of India, SURGE 2016 was a two day event held at “Manpho Convention Centre” in Bengaluru on February 23rd and 24th 2016. It was a massive platform for startups to showcase their mettle and convince the investors.
Over 5,000 people from 72 countries were present to attend the conference.

Surge – Stats & Figures
1.       433 Startups from across the world.
2.       288 pre-arranged meetings were held between Surge Mentors and startups.
3.       480 meetings between Surge Startups and investors.
4.       130 speakers gave talks on Surge stage.
5.       290 international media was present such as BBC, Wall Street Journal, CNBC and Financial times.

Surge – Impact
Although it was the first event of Web Summit in India it had lot of positive aspects associated to it.
Surge was able to create a sharp focus on the startup ecosystem in the country and what it can do to make life easier.
One thing that was clear from the event was not just the boom in startups but also the quality of the output and products. The innovative thinking is very much there but what is required is to direct the thinking to get into action and deliver. This was the context of most of the discussions and it was a pleasure to watch them live.

Such discussions & talks are important as it moves the ideas into a reality and the adjustments from idea to deployment will highlight the challenges and innovations that will be needed to get it in place.

Investors are looking at new startups to help build their wealth and bring with them the expertise to scale up. SURGE was precisely looking at disruptive technologies that will speed up innovation and impact human life in a positive manner and more so looking at the disruption to impact low income regions that can then translate to impact in high income regions and developed countries.

The real question that needs to be asked is if the event will become a startup mainstay in India and the answer to that is still not clear.

One thing that became very clear with most interactions is that there is a need to move ideas to production quickly and they have to impact human condition. Though it is a large challenge but not impossible. Most ideas are not able to move cost effectively to production and that is precisely a reason funding is drying up.

Surge – Issues
Undoubtedly, for a first time event it had its fair share of issues:
1.       The location chosen had no mobile signal coverage.
2.       The Wi-Fi in the convention center failed.

These were just the 2 of the smaller issues I would say.

One of the major issues was the media interaction with the speakers. It could have been managed better with a common platform being created as we could have collectively got all our questions answered.

Surge – Spotlight
Ather Energy was one of the startup which was able to gain some limelight by unveiling India’s first smart electric scooter on day one.

Arctron Mobility, the winner of the Pitch (A startup Competition held at Surge) was also one of the few startups which got investors attention.

Surge – Learning

Gone are days when we had funds coming in freely to support ideas. It is now the survival of the fittest and that is where it we will see real value being translated.

Surge  PhotoWalk













Pics Credit - Here


Thursday, January 14, 2016

We are interviewing the CEOs @ Web Summit - Surge 2016

So finally my pass is here..:)





I and my team are going to cover Web Summit's first ever tech conference in India @ Bangalore.
We are part of Web Summit's media team.

And here is the best part.
Below is the list of Speakers, they are the CEOs, entrepreneurs & investors, the biggies of the tech world.
Tell us whom you want us to interview in the comments below and we will bring it live for you.
Start now..\m/