A startup helping Mumbai police to address drunken driving

There is a startup in the town that is helping Mumbai police to address drunken driving cases in the city. When a person is caught he is not reprimanded, beaten or put behind the bars but given a ticket/card.

This card is not a simple card but a personalized voucher from Taskbob, the startup that has collaborated with the Mumbai Traffic police through this unique activity at the Nakabandis, to extend their Don’t Drink&Drive campaign called #ArriveAlive.

About the Startup
Incepted in 2014, Taskbob is a reliable one-stop solution for on-demand home services. The platform provides instant, reliable and standardized home services ranging from plumbing, carpentry, electrical, home appliance repair, home and car cleaning to driver services.

Let’s meet the Founder
Aseem Khare the Founder & CEO of Taskbob is an alumni of IIT Bombay.
After working in world famous companies like Lehman Brothers & Nomura he and his friends, Abhiroop Medhekar (Co-founder & COO), Ajay Bhatt (Co-founder, Tech) and Amit Chahalia (Co-founder, Design) laid foundation of their dream startup, which they called Taskbob.

The unique campaign
The unique don’t Drink&Drive campaign called #ArriveAlive is been applauded by many in the city. Even the Joint Commissioner of Traffic Police, Mr Milind RambhauBharambe was all praises for the Taskbob team.

The campaign kicked off with a first of a kind flashmob, right in the middle of Carter Road, which caught many eyeballs as the Taskbob team danced away and shouted out slogans of “Don’t Drink & Drive”. This was followed by a shocker activity at the drunken driving Nakabandis on weekends as cops stopped vehicles to check for drunken driving.

Mumbaikars were surprised when the police asked for their name and then handed them a personalized voucher for a FREE driver for the night, with a message saying “ArriveAlive, Don’t Drink and Drive - Hire a driver”.

Taskbob app let’s people hire a chauffeur in just a few taps, for as low as Rs 80 per hour, without interfering in the regular job of the traffic police which is really commendable.

Speak out loud for Swach Bharat -#AbIndiaBolega

In India it’s all about the 3 P’s

1.  Politics
2.  Power
3.  Police

A person belonging to a political party is above a common Indian.
For him there are no rules and regulations.  India is not his country but his kingdom
and the people of India are not his fellow citizens but his subjects.
He has the freedom to do whatever he wants.

Coming to the next P, which is power.
A person who has money has power and vice versa.
These people live with the same mentality as of a politician.
For them common man is nothing but a puppet to be used when required.

The last P is police.
It is for the safety of people of India.
But in reality most of the policemen do everything except that.

Now let’s talk about the 4^th P, the common people of India.
 1. These are the middles class business man or service class who devote their complete life in
     building a home, educating their children and getting them married.
2.  Labor class who works day and night just to earn 2 times meal.
3.  And the people of India who comes below the poverty line.

Whenever there is hike in the prices of oil and gas, vegetables and fruits and other household items, it is the common man who suffers.

If a politician or a celebrity visits a temple or mosque, roads are blocked. There are traffic jams and it is the common man who suffers again. Students miss their exam, patients die in the ambulance and boss rebukes you for coming late to office.

Industrialists and top corporate groups of India are obsessed with their balance sheets.
For them the only thing that matters is profits and revenues.
Toxic wastes from industries pollute air, water and soil.
Residential areas in proximity witness a widespread of dreadful diseases.
Again the sufferer is none other than the common man of India.

But now the time has come to raise our voice against all that is dirty in our country.
Injustice is no more tolerable and discrimination is no more bearable.

Women should be respected, no human being should be physically or mentally humiliated, rules should be followed by everyone even if he is a Prime Minster or a common man, division of country based on casteism and religion needs to be stopped  and each citizen should have the liberty to enjoy his/her rights.

If you see any of the above happening at your home, office, school, college or any public place, speak out loud against the wrong doing. It’s time to clean the dirt and make “Bharat Swach”.

And the best thing is we are not alone, there is already someone who has taken this initiative.

It’s Strepsils who has started a new campaign #AbMontuBolega which is dedicated to the same.
It is about raising our voice for a clean India.
We have seen enough and it’s time that our opinions need to be heard.
There is no point being a silent spectator now. We have the power to raise our voice against all that is dirty in India so let’s make a difference and work towards a Swach Bharat.

The slogan of this campaign “Kyuki Bin Bole Ab Nahi Chalega #AbMontuBolega.”

Know more about it here.

Follow the campaign on Facebook here.

Follow it on Twitter here.

Watch the inspiring story of Montu and join the campaign.

 Credit for the Images - Lighthouse Insights