You think you are a renowned social influencer who rocks the world when it comes to twitter and facebook. You have a charismatic personality on social media and tons of followers who follow your advice religiously , then here are the 5 most well-known social media influence measurement tools which will tell you how true it is.
1. Klout
It it the pioneer of the social media influence measurement industry.
The first company to come up with a measurement algorithm and assign a number to the people
based on their social influence.
The number ranges between 0 to 100, the more the better. It displays everything in form of
presentable charts which let you know which strategies worked for you and which didn't, though
it doesn't provide a concrete advice why your strategy failed and what should be done to rectify it.
Klout score is the most widely accepted score across the social media influence industry.
It is a free tool.
Sign Up for Klout here.
2. Kred
Unlike to Klout , Kred not only measures influence but also the outreach.
The influence score is measured between 0 to 1000.
Most amazing thing about Kred is the transparency they maintain while determining the
engagement of a person on social media platforms. A person can easily understand why he
got a particular score and how can he improve it.
The only not so good thing about Kred is there is lot of information upfront, a bit cluttered to
understand. It is a free tool.
Sign Up for Kred Here.
3. Traackr
Among all the social media influence measurement tools available in the market Traackr
intrigues me the most.
It combines 3 factors or I should say the 3 R's when finding and ranking influencers -
Reach - What is the scope of each post or tweet, amount of audience covered through it.
Resonance - The likeliness of the post, how much times is it shared or retweeted.
Relevance - Content is the king. What different keywords are you using and how relevant they are.
The USP of Traackr is its emphasis over quality than quantity while calculating the influence of a
person which is worth considering.
It is a free tool.
Sign Up for Traackr here.
4. BuzzSumo
Should BuzzSumo be part of your internet marketing arsenal.
Let's dive into to know more about it.
You can set up content alerts through BuzzSumo which notifies you when a specific keyword is
being mentioned, an author has become popular, a link or domain has gone viral.
You can get notifications for different brands too.
Apart from content alert you also get content analysis and domain comparison reports.
Overall its a great tool which helps in cutting through the noise and providing the best
content and top domains & influencers for a particular keyword we are searching.
It is a free tool.
Sign up for BuzzSumo here.
5. Blogmint
The latest player in the market is blogmint which is one of the best platform for brands to connect
with influencers and vice versa. I am using it from a long time and I can assure that I am a satisfied
influencer.
Being placed among the top influencer marketing platforms, Blogmint has becoming a leading
influencers community. It has its own algorithm to determine the Blogscore, which is derived
from a blog's performance, it's global benchmarking and the social influence of the blog owner.
Brands post different campaigns according to their requirements and look for bloggers who are
willing to be part of the campaign providing them the maximum global reach
Bloggers accept the offer biding a particular amount for being part of the campaign.
Once all the bids are done brands check for the Blogscore to determine the popularity of a blogger
and accordingly invite the blogger to review its product.
I have been part of many campaigns on Blogmint and had a great time connecting , earning and
learning something new out of each campaign.
It is free platform.
Sign Up for Blogmint here.
1. Klout
It it the pioneer of the social media influence measurement industry.
The first company to come up with a measurement algorithm and assign a number to the people
based on their social influence.
The number ranges between 0 to 100, the more the better. It displays everything in form of
presentable charts which let you know which strategies worked for you and which didn't, though
it doesn't provide a concrete advice why your strategy failed and what should be done to rectify it.
Klout score is the most widely accepted score across the social media influence industry.
It is a free tool.
Sign Up for Klout here.
Unlike to Klout , Kred not only measures influence but also the outreach.
The influence score is measured between 0 to 1000.
Most amazing thing about Kred is the transparency they maintain while determining the
engagement of a person on social media platforms. A person can easily understand why he
got a particular score and how can he improve it.
The only not so good thing about Kred is there is lot of information upfront, a bit cluttered to
understand. It is a free tool.
Sign Up for Kred Here.
3. Traackr
Among all the social media influence measurement tools available in the market Traackr
intrigues me the most.
It combines 3 factors or I should say the 3 R's when finding and ranking influencers -
Reach - What is the scope of each post or tweet, amount of audience covered through it.
Resonance - The likeliness of the post, how much times is it shared or retweeted.
Relevance - Content is the king. What different keywords are you using and how relevant they are.
The USP of Traackr is its emphasis over quality than quantity while calculating the influence of a
person which is worth considering.
It is a free tool.
Sign Up for Traackr here.
4. BuzzSumo
Should BuzzSumo be part of your internet marketing arsenal.
Let's dive into to know more about it.
You can set up content alerts through BuzzSumo which notifies you when a specific keyword is
being mentioned, an author has become popular, a link or domain has gone viral.
You can get notifications for different brands too.
Apart from content alert you also get content analysis and domain comparison reports.
Overall its a great tool which helps in cutting through the noise and providing the best
content and top domains & influencers for a particular keyword we are searching.
It is a free tool.
Sign up for BuzzSumo here.
5. Blogmint
The latest player in the market is blogmint which is one of the best platform for brands to connect
with influencers and vice versa. I am using it from a long time and I can assure that I am a satisfied
influencer.
Being placed among the top influencer marketing platforms, Blogmint has becoming a leading
influencers community. It has its own algorithm to determine the Blogscore, which is derived
from a blog's performance, it's global benchmarking and the social influence of the blog owner.
Brands post different campaigns according to their requirements and look for bloggers who are
willing to be part of the campaign providing them the maximum global reach
Bloggers accept the offer biding a particular amount for being part of the campaign.
Once all the bids are done brands check for the Blogscore to determine the popularity of a blogger
and accordingly invite the blogger to review its product.
I have been part of many campaigns on Blogmint and had a great time connecting , earning and
learning something new out of each campaign.
It is free platform.
Sign Up for Blogmint here.
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