Saturday, September 26, 2015

A startup helping Mumbai police to address drunken driving

There is a startup in the town that is helping Mumbai police to address drunken driving cases in the city. When a person is caught he is not reprimanded, beaten or put behind the bars but given a ticket/card.

This card is not a simple card but a personalized voucher from Taskbob, the startup that has collaborated with the Mumbai Traffic police through this unique activity at the Nakabandis, to extend their Don’t Drink&Drive campaign called #ArriveAlive.

About the Startup
Incepted in 2014, Taskbob is a reliable one-stop solution for on-demand home services. The platform provides instant, reliable and standardized home services ranging from plumbing, carpentry, electrical, home appliance repair, home and car cleaning to driver services.

Let’s meet the Founder
Aseem Khare the Founder & CEO of Taskbob is an alumni of IIT Bombay.
After working in world famous companies like Lehman Brothers & Nomura he and his friends, Abhiroop Medhekar (Co-founder & COO), Ajay Bhatt (Co-founder, Tech) and Amit Chahalia (Co-founder, Design) laid foundation of their dream startup, which they called Taskbob.

The unique campaign
The unique don’t Drink&Drive campaign called #ArriveAlive is been applauded by many in the city. Even the Joint Commissioner of Traffic Police, Mr Milind RambhauBharambe was all praises for the Taskbob team.

The campaign kicked off with a first of a kind flashmob, right in the middle of Carter Road, which caught many eyeballs as the Taskbob team danced away and shouted out slogans of “Don’t Drink & Drive”. This was followed by a shocker activity at the drunken driving Nakabandis on weekends as cops stopped vehicles to check for drunken driving.
Mumbaikars were surprised when the police asked for their name and then handed them a personalized voucher for a FREE driver for the night, with a message saying “ArriveAlive, Don’t Drink and Drive - Hire a driver”.

Taskbob app let’s people hire a chauffeur in just a few taps, for as low as Rs 80 per hour, without interfering in the regular job of the traffic police which is really commendable.

No comments:

Post a Comment