Showing posts with label social media platforms. Show all posts
Showing posts with label social media platforms. Show all posts

Saturday, March 19, 2016

How Affimity is different from other social networks..!!

“Change is the ultimate truth”, is a very famous saying.
Be it technology, fashion or food, a change which brings something new and different is always appreciated.

In 21st century the interests of people are also changing in quick successions and one industry where the players have to be always on their toes to be in sync is Social Media.
In today’s world, youth spends maximum time of their day on Social Media platforms.
The day starts with checking notifications on Facebook, rolling eyes over Whatsapp messages and counting the no of hearts on Instagram.

Each of these social media platforms has their own importance but do they really stand up to our expectations when it comes to promoting your passion. Lets have a look.

Facebook helps you connect with your friends and batchmates. It provides you a daily updated feed of the recent happenings in their lives and with the new emotions feature you can express at it in a better way.
But with so much of stuff happening at the same time, it is really difficult to cope up with everything going around, especially the things that interest you.
Though we have thousands of Facebook Groups on each major interest say food, travel, gadgets, technology, parenting or yoga, these groups end up discussing similar things without much interaction and are suboptimal.
Each individual on FB is just busy promoting his/her own stuff giving minimal importance to what others have to provide, hence it becomes really difficult for starters to promote their passion.

There are other platforms like Pinterest and Instagram where you find lot of unique stuff that interests you and it is also easy to showcase your passion and get lot of interaction around it on a global level.
All mentioned above looks great but there is a one bottleneck when you think on a larger perspective, which is to build a community around your passion as these social networks lack advanced social features.

Twitter is one channel where you get the highest level of engagement, but the life of a tweet is just of few minutes making the time of interaction very less as compared to what is required to pursue your passion and build an audience around it.

Here is where the new-gen social media networks like Linkedin and Affimity makes the most sense.
They focus on your interests and passions within a community context.
You interact and share thoughts with people who share your interests (Professional advancement in case of Linkedin) and passions. Unlike Linkedin that focuses on one interest (and does that exceedingly well), Affimity brings more than 30 channels, each catering to a specific passion - Food, Parenting, Travel, Hollywood, Cricket, Jokes to name a few.

Let’s get to know this new player more.


What is Affimity?
Affimity is the coming together of Passion (Affinity) and Friendship (Amity). It is a social network, reimagined as a collection of interest-specific social channels. Each channel has dedicated content - curated as well as the community buzz, and people you can follow or friend. It also has a feed from just your friends and following, valuable advice and recommendations from people who share that passion, and services appropriate for that channel.




How it works?
First thing first, create a profile with all the relevant information, upload your pic, update the about me section and you are all set to explore the world of Affimity.
There are more than 30 channels catering to different interests and passions.
Every time you add a post in any channel, it creates a social blog for you, here  is mine.  Would love to connect with you on Affimity too, do follow me J

And the best part of Affimity is you only have to focus on quality of post and not desperately hunt for audience as Affimity Social network does that job for you.




My experience
It has been more than 3 months now on Affimity and I am really happy to be here.
I have shared around 15 posts which have received more than 100 comments and 500 likes.
Adding to it are the 1000+ followers and friends I have got connected to.
Also the user views on my blogposts (Which I have shared here) have increased significantly.

All this in just 3 months is like super awesome stuff..!!!

I love the way communities are formed, keeping in view the various interests and passions.
Some well thought upon unique communities include Everyday Science, Swifties, Lawrits, Starkids, Make In India and Immigration.

Would love to see new communities dedicated to Photography, Social Media and Sports (All in one community for all sports).

Also reply to a comment feature will enhance the engagement experience.

Overall Affimity is a great platform for all those who are looking to connect with likeminded souls sharing the same interests and passions. Interaction and Engagement at its best.




Tuesday, March 8, 2016

Top 14 Global Platforms for Bloggers and Influencers

In today's era of social media boom, millions of people around the world spend most of their time on social media platforms. As a result there are lot of advances made in social media marketing. Also brands are proactively looking for people who can ensure maximum engagement.

Today 1 out of every 10th person I meet is a blogger or social media influencer.
Every week I connect with at least 20 new social media influencers and bloggers.
With everyone desperate to cash in on the social media boom, here I present to you the top 14 platforms from my experience of 5 years which are highly recommended for a newbie.

1.     Klout
Klout is one of the most popular app for measuring the online social influence of a social media influencer. A Klout score is been used to determine the influence which ranges from 1 to 100, the more the merrier.
Klout Perks are one of the best campaigns where company or brand offers free services or products to Klout users according to their scores and locations.
Till now more than 10 million perks have been offered over 2000 campaigns.



2.     Indiblogger
The biggest blogging community of India, Indiblogger, also stands at no 2 when it comes to brand collaboration and campaigns.
With more than 40k bloggers & influencers under it’s umbrella, it provides one of the best platform for the brands to connect with bloggers and vice versa.
It is also famous for it’s Indi-meets , IndiRank, IndiOne and a new concept they have recently started known as
Indi-Startup
They also conduct their own awards where the best Indian bloggers in different categories all over the world are been rewarded .
Payment is in the form of Gift Vouchers, cash, samples and goodies.




3.     TapInfluenceTapInfluence allows brands to identify influencers who have registered on their platform as per their requirements and geological location.
The unique feature about TapInfluence is an influencer can’t register for any campaign as they are not visible on the site. He is notified via mail if he is gets selected for any of them.
Payment is done through PayPal and compensation in on the higher side.




4.     Sverve
Sverve provides a great platform to bloggers and influencers for paid reviews posts and campaigns.
Unique thing about Sverve is it has divided the opportunities into 4 parts -:
A. Sponsored content – All reviews and paid posts come under this category
B. Youtube Promotion – As the new suggests all video campaigns comes under this category.
C. Sweepstake Promotion – All pinterest campaigns are tagged under it.
D. Targeted Tweets – Lastly the category for all twitter campaigns.
Recently Sverve was acquired by Bloglovin and is renamed as Activate.Bloglovin
Payment is done through PayPal and the compensations are great.
It mainly operates in USA.




5.     BlogaddaFifth on the list is the most feel at home platform for bloggers & influencers, Blogadda. There are lot of campaigns, meets, activities and programs round the year, the famous one being the book & product review programs.
Recently they have also come with a new program, Bloggers to Authors, where they will guide and help you to get your first book published.
Payment is in the form of Gift Vouchers, cash, samples and goodies.



6.     Blogmint
To start with Blogmint was recently awarded the best startup of the year award by Dataquest. In India, Blogmint enjoys the third spot as influencer’s paradise. With over 10k influencers spread over 3 countries, India, Singapore and Indonesia, it is a great platform for brand collaboration and campaigns across most of the renowned social media platforms.
Unique concept of Blogmint is the Work Order. You can negotiate the amount you will charge for a campaign and if the brand accepts your proposal, a work order is prepared where campaign dates and requirements are mentioned. I just love this concept of having a work order, quite creative idea.
Payment is in the form of Cash and goodies.




7.     Blogmeetsbrand
Blogmeetsbrand is yet another renowned platform for brand collaboration and campaigns. Influencers register for the campaigns and get notified via mail if they are shortlisted by the brands.
Payment is done via PayPal and remuneration is very good.
It also mainly operates in USA.




8.     Fango.me
Fango.me is the best platform to promote apps.
Influencers are paid for the no of installs that happen through their unique link.
Payout goes as high as $2 for one install and successful run of the app.
An influencer can share his/her unique link across all major social media platforms and the best part is he/she can be situated in any part of the world to be part of the campaign.
Some of the top campaigns are -:
Mobile Strike
Vikings : War of Clans



9. Splashscore
Splashscore rewards influencers with gift cards of Amazon, Starbucks, AMC and VISA for successfully performing various activities listed on the site.



10. Boostinsider
Boostinsider also works like Fango.me.
When an influencer participates in a campaign he/she is paid according to the no of installs, signups or clicks which happens via their unique link.
As per the stats on the site it has max no of influencers, 100k+, among all the platforms,




11. NeoReach
On similar lines as Boostinsider and Fango.me , NeoReach also has campaigns where influencers are paid for installs and clicks that happens via their unique links.
One bad thing about NeoReach is you have to wait after the singup to get yourself registered, as the team says that they have hundreds of singup each day which keeps them busy.
As per the info on the site, over $3 M dollars have been raised by the company.
NeoReach is an unexplored place to me as I am still in the registration queue.



12. Readypulse
Readypulse is no 1 platform for influencers who are related to fitness and health world.
Perks include visa gifts cards and other opportunities.



13. Speaker
Speaker is a platform which hosts only twitter and instagram campaigns.
Once you register you have to wait to be selected for a campaign, as I am doing still after a week.
If you are selected , you will be asked to submit a tweet or pic for the campaign, depending upon the type of campaign and once moderated, it will be published when the campaign is live.



14. Fromote
       Fromote is yet another Indian influencer platform which is slowly making it’s way among in the influencer marketing industry.
An influencer has to promote stuff on various social media platforms and depending upon the amount of engagements and installs (for apps), he is being paid.
One unpleasant thing about Fromote is the threshold amount to withdraw, which is $30, certainly on the higher side as compared to other platforms.
The strange thing is no such minimum amount to withdraw is mentioned on the site and this $30 is quoted by fromote executives.
Also there is place to enter your PayPal information to withdraw money as present on most of the influencer marketing platform.