Tuesday, November 18, 2014

#ToiletForBabli an initiative by Domex

As per the report jointly prepared by the WHO and the UNICEF around 50% of Indians practice open defecation.

India has the largest number of people defecating in open in the world and it stands at the last when it comes to countries making great strides in reducing open defecation.

Even in cities like Mumbai which is called the commercial capital of India, open defecation is widely practiced in the slum areas.

Adverse Effects of Open Defecation
1. Poor sanitation is one of the main causes of persistent malnutrition.
2. It is the source of various disease causing germs.
    Diarrhea is one of the most dreadful diseases caused by poor sanitation and unhygienic conditions.
3. According to UN, countries where open defecation is widely practiced have the highest no of               deaths of children under the age of five.
4. Women and girls are most vulnerable in such countries. Lack of toilets proves a serious threat to          their safety as they become easy prey for rapists.

Impact on the dignity of a female
The sanitation crisis in India has a huge impact on the safety of Indian women.
According to top police officials of Uttar Pradesh, majority of rapes in rural areas of the state have occurred when the victim has gone out in the open to answer the nature’s call.
Recently the gruesome rape and hanging of two teenage girls in UP occurred when they went out in the open for defecation.

Why people still prefer it
1. It provides the opportunity to take in some fresh air.
2. It is comfortable and convenient.
3. It is the reason for their morning walks.

 Steps to reduce Open Defecation
1. Proper Sanitation facilities.
2. Building awareness among the people about the importance of proper sanitation facilities and             hygiene for better health.
3. Campaigns like A toilet for each household / Toilet for all.
4. Proper water resource management.
5. Recently Prime Minister of India Mr Narendra Modi has announced plans to build more than 100       million toilets in the country in the span of next 5 years.


Domex has taken initiative to make villages in Maharashtra and Orissa ‘open-defecation’ free zones. For every click-contribution received on the website, they contribute Rs 5 towards this noble cause.

The progress so far is really appreciable
184 toilets built in Chhindwara
411 toilets built in Karanja
414 toilets built in Nagpur
230 toilets built in Boudh
A whopping 1065 toilets built in Bhubaneswar.

Unilever foundation and Domex have joined forces with UNICEF to help improve access to basic sanitation for hundreds of thousands of people in areas that need it most.
By supporting UNICEF’s Community Approaches to Total Sanitation (CATS) programme, the Unilever Foundation and Domex aim to improve the health and well-being of those in need and create sustainable approaches to improved sanitation through programmes that promote good hygiene practices.

A goal has been set to build 24000 toilets by 2015 and to achieve it HUL has launched Domex Toilet Academy.

I have contributed to this noble cause by visiting Domex site and clicking on the contribute tab.
Now it is your turn to participate in the “You click Domex Contributes” initiative.

You can bring about the change in the lives of millions of kids, thereby showing your support for the Domex Initiative. All you need to do is “click” on the “Contribute Tab” on www.domex.in and Domex will contribute Rs.5 on your behalf to eradicate open defecation, thereby helping kids like Babli live a dignified life.
Do it now..!!!

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